Advanstar Communications Inc.

Address:
6200 Canoga Ave., 2nd Fl.
Woodland Hills
California
91367
USA
Organization Contact Title
Exhibition Director
Organization Contact First Name
Tony
Organization Contact Last Name
Calanca
Email
tcalanca@advanstar.com
Organization Contact Telephone
818-593-5000
Fax
818-593-5020

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.