BIO IT Coalition

Address:
8280 Greensboro Drive Suite 800
Tysons Corner
Virginia
22102
USA
Organization Contact Title
Ms.
Organization Contact First Name
Karen
Organization Contact Last Name
Higgins
Email
karen.higgins@tmp.com
Organization Contact Telephone
703-748-3900
Fax
703-356-0005

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.