Boston Globe

Address:
135 Morrissey Blvd.
P.O. Box 52438
Boston
Massachusetts
2125
USA
Organization Contact Title
Divisional Sale
Organization Contact First Name
Bruce
Organization Contact Last Name
Bartholomew
Email
bartholomew@globe.com
Organization Contact Telephone
617-929-7227
Fax
617-929-2098

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.