California Communications Association

Address:
1321 Howe Ave., Ste. 202
Sacramento
California
95825
USA
Organization Contact Title
Event Manager
Organization Contact First Name
Maryann
Organization Contact Last Name
Loomis
Email
mariann.loomis@surewest.net
Organization Contact Telephone
916-567-6700
Fax
916-922-3648

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.