The California State University

Address:
5500 University Pkwy.
San Bernardino
California
92407-2393
USA
Organization Contact Title
Director of Com
Organization Contact First Name
Regan
Organization Contact Last Name
Caruthers
Email
rcaruthers@calstate.edu
Organization Contact Telephone
831-469-4319
Fax
909-537-7037

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.