Claudine Patterson

Address:
Anchor House 15-19 Britten Street
London
SW3 3QL
United Kingdom
Organization Contact Title
IQPC
Email
Claudine.Patterson@iqpc.co.uk
Organization Contact Telephone
+44 (0) 207 368 9487

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.