Confederation of Indian Industry (CII)

Address:
No.1086, 12th Main, HAL 2nd Stage
Udyog Vihar Phase IV Indiranagar
Bangalore
560008
India
Organization Contact Title
Director
Organization Contact First Name
Greeta
Organization Contact Last Name
Varughese
Email
greeta_varughese@cii.in
Organization Contact Telephone
+91-80-2527-6544
Fax
+91-80-2527-6709

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.