Contracting Business Magazine

Address:
1300 E 9th St.
Penton Media Bldg.
Cleveland
Ohio
44114-1503
USA
Organization Contact Title
Marketing Commu
Organization Contact First Name
Steve
Organization Contact Last Name
Palmison
Email
steve.palmison@penton.com
Organization Contact Telephone
216-931-9725
Fax
216-696-7932

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.