DefenceIQ

Address:
Anchor House
London
SW3 3QL
United Kingdom
Organization Contact Title
Ms.
Organization Contact First Name
Rachel
Email
rachel.davis@iqpc.co.uk
Organization Contact Telephone
+44 (0) 207 368 9300
Fax
+44 (0) 20 73 68 93 01

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.