GSM Association

Address:
1st Fl., Mid City Place
71 High Holborn
London
WC1V 6EA
United Kingdom
Organization Contact Title
Marketing Manager
Organization Contact First Name
Sandra
Organization Contact Last Name
Gilligan
Email
sgilligan@gsm.org
Organization Contact Telephone
+44-20-7759-2300
Fax
+44-20-7759-2301

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.