Human Resources Professionals Association (HRPA)

Address:
2 Bloor St. W, Ste.1902
Toronto
M4W 3E2
Canada
Organization Contact Title
Director of Eve
Organization Contact First Name
Marta
Organization Contact Last Name
Pawych
Email
mpawych@hrpa.ca
Organization Contact Telephone
416-923-2324
Fax
416-923-7264

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.