IDEA Health & Fitness Association

Address:
10455 Pacific Ctr. Court
San Diego
California
92121-4339
USA
Organization Contact Title
Marketing Manag
Organization Contact First Name
Bernie
Organization Contact Last Name
Schroeder
Email
schroederb@ideafit.com
Organization Contact Telephone
858-535-8979
Fax
858.535.8234

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.