Industrial Accident & Prevention Association

Address:
5110 Creekbank Rd., Ste. 300
Mississauga
L4W 0A1
Canada
Organization Contact Title
Team Lead, Conf
Organization Contact First Name
Sherry
Organization Contact Last Name
Kirkpatrick
Email
skirkpatrick@iapa.ca
Organization Contact Telephone
800-406-4272 ext. 2415
Fax
905-614-1414

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.