International Federation for Information Processing IFIP

Address:
Hofstrasse 3
Laxenburg
2361
Austria
Organization Contact Title
Marketing Manager
Organization Contact First Name
Eduard
Organization Contact Last Name
Dundler
Email
eduard.dundler@ifip.org
Organization Contact Telephone
+43-2-2367-3616
Fax
+43-2-2367-3616-9

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.