Michigan Hotel, Motel & Resort Association

Address:
225 W Washtenaw, Ste. 202
Lansing
Michigan
48933
USA
Organization Contact Title
Ms.
Email
hotels@michiganhotels.org
Organization Contact Telephone
517-267-8989
Fax
517-267-8990

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.