Michigan Library Association

Address:
1407 Renson Street; Suite2
Lansing
Michigan
48910
USA
Organization Contact Title
Ms.
Email
mla@mlc.lib.mi.us
Organization Contact Telephone
517-394-2774
Fax
517-394-2675

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.