Michigan State University

Address:
312 Agriculture Hall
East Lansing
Michigan
48824
USA
Organization Contact Title
Expo Director
Organization Contact First Name
Ruth
Organization Contact Last Name
Borger
Email
borgerru@msu.edu
Organization Contact Telephone
517-353-3175
Fax
517-432-9440

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.