Nielsen Business Media Inc.

Address:
770 Broadway
New York
New York
10003-9595
USA
Organization Contact Title
Show Manager
Organization Contact First Name
Christopher
Organization Contact Last Name
McCabe
Email
christopher.mccabe@nielsen.com
Organization Contact Telephone
703-488-2742
Fax
703-488-2725

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.