Nielsen Expositions

Address:
11835 W Olympic Blvd., Ste. 550E
Los Angeles
California
90064-5810
USA
Organization Contact Title
Manager
Organization Contact First Name
Christopher
Organization Contact Last Name
McCabe
Email
james.smith@nielsen.com
Organization Contact Telephone
310-481-7300
Fax
310-481-1900

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.