Peter Yeatrakas, Western Payments Alliance

Address:
100 Bush Street, Suite 400
San Francisco
California
94104
USA
Organization Contact Title
Ms.
Organization Contact First Name
Susan
Organization Contact Last Name
Nagy
Email
pyeatrakas@wespay.org
Organization Contact Telephone
415-584-9640

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.