Pulp and Paper Products Council - PPPC

Address:
1200, McGill College Ave., Ste. 1000
Montreal
H3B 4G7
Canada
Organization Contact Title
Managing Direct
Organization Contact First Name
Renee Mailhot
Organization Contact Last Name
Power
Email
rmpower@pppc.org
Organization Contact Telephone
514-861-8828
Fax
514-866-4863

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.