South China Morning Post Publishers Limited

Address:
15F Somerset House, Taikoo Place
979 King's Road
Quarry Bay
China
Organization Contact Title
Ms.
Email
conferences@scmp.com
Organization Contact Telephone
852 2565 2420
Fax
852 2565 2429

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.