Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
UCLA Anderson School of Management
110 Westwood Plaza
Organization Contact Title
Organization Contact First Name
Organization Contact Last Name
Organization Contact Telephone
909 349 2958