VHERDS & FICCI

Address:
Federation House, Tansen Marg
New Delhi
110001
India
Organization Contact Title
Manager
Organization Contact First Name
Garima
Organization Contact Last Name
Singh
Email
garima@ficci.com
Organization Contact Telephone
+91-11-23738760-70
Fax
+91-11-23320714

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.