WFA - Western Fairs Association

Address:
1776 Tribute Rd.
Ste. 210
Sacramento
California
95815-4495
USA
Organization Contact Title
Marketing Manag
Organization Contact First Name
Nichole
Organization Contact Last Name
Farley
Email
wfa@fairsnet.org
Organization Contact Telephone
916-927-3100
Fax
916-927-6397

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.