World Research Group

Address:
16 E 40th St., 5th Fl.
New York
New York
10016
USA
Organization Contact Title
Project Manager
Organization Contact First Name
Mark
Organization Contact Last Name
Bernard
Email
mark.bernard@worldrg.com
Organization Contact Telephone
646-723-8000
Fax
646-742-9610

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.