World Trade Group

n/a
Address:
90 Union Street
London
SE1 0NW
United Kingdom
Organization Contact Title
Mr
Organization Contact First Name
Laurence
Organization Contact Last Name
Allen
Email
laurence.allen@wtgevents.com
Organization Contact Telephone
0044 (0) 207 202 7500
Fax
0044 (0) 207 202 7600

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.