The worldwide gathering place for the golf industry. The PGA Merchandise Show is the most meaningful rallying point of the year for golf and is the world?s doorway to the game?s future. PGA professionals and industry leaders form a dynamic community come to network and test the newest products, programs and ideas to build business and passion for the game.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.