Private Label Trade Show is the only trade show devoted entirely to store brands. For almost 30 years, PLMAs annual private label trade show has been the place where retailers and suppliers meet to build their private label business. It is the event of the year for the private label industry.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.