Submitted by f@nt@il on Thu, 03/17/2011 - 16:37
Retail entrepreneurial memory makers find ideas, insight, inspiration, and innovative imaging products at the PMA International Convention. PMA 2010 offers more than 150 executive-level educational sessions in diverse aspects of photographic and imaging product and service marketing; 500 exhibitors provide a comprehensive view of new imaging products.
PMA week includes the Digital Imaging Marketing Association Annual Conference (DIMA), The Photo Imaging Education Association Annual Conference (PIEA), the Photo Marketing Association International Convention (PMA), the Professional Picture Framers Association Annual Conference (PPFA), the Professional School Photographers Association Annual Convention (PSPA), and the Sports Photographers of America Association Convention (SPAA).
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.