Canada's largest promotional products industry trade show attracts nationwide professionals, members of PPPC, and their invited clients. The convention spans over five days with three full trade show days. It's the perfect opportunity to accumulate CEU points towards accreditation, network with your peers, see the latest innovations in the New Products Salon and stay informed on industry trends.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.