Premiere Orlando is the leading professionals only beauty show which caters to a national and international audience. Attendees greatly benefit from education and exhibitors in a range of services and products including: hair cutting/ styling, hair color, extensions, nail design, skincare, makeup, massage, salon/spa management tools, and much more. Premiere Orlando features a Main Stage where the leaders of the beauty industry present the latest trends and products, Hair Color Stage where the most modern and innovative hair color techniques are presented and an Esthetics Exhibition Stage where the spa industry can learn about the recently developed techniques in skincare and makeup. Premiere Orlando also host competitions in the area of nails and hair.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.