The OFE Show and the Profile Show have merged to showcase a broader, more diversified marketplace for buyers and sellers. The new merged Profile Show brings together the best selection of apparel and accessories that includes all segments of today's fashion industry -- men's, women's, young contemporary and junior labels, children's and lifestyle brands. This show will cover all price points and commodities in an energetic, open booth marketplace.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.