RECon is the worlds largest retail real estate exhibition and conference devoted to the shopping center industry. Participants include owners, developers, leasing agents, brokers, retailers, financial institutions and product and service suppliers.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.