The Rental Show is the American Rental Association's annual convention and trade show for the equipment rental industry. It features construction/industrial equipment, general tool/homeowner equipment and party/special event equipment, as well as rental-specific seminars and industry networking.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.