RSA Conference is helping drive the information security agenda worldwide with annual industry events in the U.S., Europe and Asia. Throughout its history, RSA Conference has consistently attracted the world's best and brightest in the field, creating opportunities for conference attendees to learn about IT security's most important issues through first-hand interactions with peers, luminaries and emerging and established companies. As the IT security field continues to grow in importance and influence, RSA Conference plays an integral role in keeping security professionals across the globe connected and educated.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.