RSNA features both the presentation of high-quality science and education, as well as the opportunity for medical imaging technology companies to exhibit their products and servcies to generate sales. As such, the convention requires approximately 2.5 milion gross square feet of exhibit and meeting room space.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.