The show occupies nearly 1 million square feet of space and includes six continents under one roof. Members come to book units, network, and shop for the latest guns and hunting equipment. Notable authorities of the outdoor sports and shooting industries attend the premier hunting show annually.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.