We've concentrated all the gift industry resource inside the Moscone Center, and so there's no more powerful market for buyers and sellers in the entire Western region. Top name manufacturers and innovative newcomers with quality products and cutting edge designs have returned in full force because of the show's ability to attract more and more buyers from throughout the entire state of California, the Western region and across the nation.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.