SEMICON West is the premier annual event for the global microelectronics industry, showcasing the latest developments, technologies, tools, and solutions for the design and manufacturing of advanced microelectronics. From cutting-edge developments in transistor architecture and materials, to the latest news on EUV, 3D IC, and 450mm, to new products and solutions for leading-edge and legacy technologies, SEMICON West connects the people, products, and companies advancing the future of microelectronics.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.