Member owned, industry inspired, the SIA Snow Show brings together 96% of the supplier market share in snow sports, representing over 1,000 brands in alpine, snowboard, cross country, AT/backcountry, snowshoe, outdoor and apparel. You can see all of the latest trends, innovations, full color palettes and complete product lines on and off the snow.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.