The largest foodservice trade show in the Southwest. The event is for all segments of the foodservice and hospitality industry bringing together hundreds of exhibitors and thousands of foodservice professionals to the table for three days of networking, education, selling and buying.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.