The biggest party this side of the galaxy, Star Wars Celebration brings fans of all ages together, from all points of the globe, to celebrate the pop-culture phenomenon that is Star Wars. Both hardcore and casual fans gather to have fun while celebrating their passion for all things Star Wars, discovering what's new, and being the first to see what's next. It's four fun-filled days of exhibits; a vibrant, interactive show floor; screenings; exclusive merchandise; celebrity guests; panels; autograph sessions; fan-inspired activities and other surprises.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.