Located in one of the world's most accessible and exciting cities, World Market Center Las Vegas is the largest, fastest-growing new home furnishings trade complex in the world. Las Vegas Market is its flagship show, drawing a diverse group of 50,000 qualified buyers and other industry professionals from around the globe to each semi-annual market.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.