SURFACES is the floor covering event in the U.S! Thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world come together for three days to see the latest products, get vital education and network with other floor covering professionals and get business done.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.