The IAEE Expo! Expo! Annual Meeting and Exhibition 2017 drew some great technology features to the show. This year’s event, held Nov. 28–30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas, offered some very interesting technology engagement options for those in attendance.
Technology as education: At the education session titled Leveraging Digital Insights to Create Brand Experiences, Wilson Tang, vice president at Freeman XP, talked about using technology to create customized brand experiences.