H.H. Backer's Total Pet Expo Fall Trade Show features exhibitors from around the world displaying dog, cat, bird, aquatic, reptile and small animal products and services for a diverse buying audience that includes pet stores, groomers, kennel operators, boutique/specialty gift stores, hardware stores, big box stores, mail order catalogs, online stores and distributors.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.