Truck World is the largest trade show for Canada's trucking industry. Exhibitors from Canada and the United States display trucks, trailers, software, equipment, tools and services for the professional trucking industry. Truck World includes the Vocational Truck & Equipment Expo. A display of work trucks and equipment, this section of the show features all classes of vehicles with a special focus on medium duty, vocational trucks, equipment, chassis, bodies and services. Truck World attracts fleet owners and managers, purchasing staff, IT professionals, maintenance managers, dispatchers, company drivers and owner operators.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.