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TSNN Webinar Series

The Big Bang Theory of Event Content Marketing

Cost: None - Thanks to ]]>Discover Palm Beaches]]> and ]]>Onstream Media]]>

Moderator: Kevin Miller, President,]]> Frost Miller Group]]>

Guest Panelists: Elizabeth Johnson, Director of Public Relations and Content Development, ]]>Frost Miller Group]]>, Alison Parsells Moser, Senior Marketing Manager, ]]>American Gastroenterological Association]]> and Martha H. Sauchuk, Director of Marketing,]]> American Association for the Study of Liver Diseases]]>

Description

Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or seventy-five minutes. Then it’s gone from sight. Show organizers need to make their content last beyond the confines of their face-to-face event to enhance their event’s brand; create communities among attendees, presenters and other audiences; build awareness for future events, and provide added incentive to attract future presenters. Yet, show organizers seldom have the resources to manage and distribute all of this content effectively. The best way to do this is to work directly with your presenters to extend the life of their content for your audiences.

Listeners of this webinar will learn:

  • Five ways to work with presenters to extend the life of their content
  • How to identify additional sources of content to share
  • Pros and cons of potential distribution options
  • How to choose appropriate tools
  • How to determine costs of their content marketing campaign

 

]]>Listen to this webcast on our YouTube Channel]]>


 

Copyright © 2017 TSNN

Sustainable Trade Shows: Look Good, Feel Good, Do Good

Cost: None - Courtesy of ]]>Onstream Media]]> and ]]>Signature Boston/MCCA]]>

When: Thursday, August 21, 2014 1:00-2:00 PM Eastern Time

Moderator:  Nancy J. Zavada, CMP is a leader, innovator, and entrepreneur in the meeting planning and events industry. Ms. Zavada is principal of ]]>MeetGreen]]>, a sustainable conference management and consulting firm she founded in 1994.

Guest Panelists: John Mikstay, CEM, CSR-P, ACSAP, Manager, Assurance Services, ]]>iCompli Sustainability for BPA Worldwide]]>Lindsay Arell, the Sustainability Director for ]]>Colorado Convention Center]]> Kenji Haroutunian Vice President at Emerald Expositions (formerly Nielsen) oversees all properties and P&L for ]]>Outdoor Retailer]]>.

Description

Trade shows are often seen as one of the highest producers of waste and carbon in the event world. They are also known for heavy energy consumption of electricity, water and fuel for transportation. Today, trade show organizers and exhibitors can risk their corporate image if their audience perceives them as not being good stewards of the planet. Trade shows are valuable and corporate social responsibility is an additional opportunity for both organizers and exhibitors alike to shine in their public’s eye (while still experiencing profitability.)

Webinar Attendees Will Learn:

  • What the issues are in sustainable expo management
  • Who is responsible
  • What the APEX/ASTM Standards require
  • Should you use “the carrot or the stick” to get exhibitors to comply
  • Top tips from the experts on rolling out your sustainability plan
  • Telling the sustainability story
  • Creative ways to be profitable

 

]]>Recording Available Here!]]>

The Following files are pdf files related to this webinar...

10 things about ASTM Sustainable Meetings

ASTM Supplier Exhibits Exhibitor Submission Form

ASTM Supplier Exhibits GSC Submission Form

ASTM Supplier Venue Submission Form


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