Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Global Experience Specialists (GES)
Products and Services
Global Experience Specialists (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. The company offers a wide range of solutions including turn-key official show services, cutting-edge creative and design, branded entertainment, integrated marketing and measurement services - all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, CONEXPO-CON/AGG and IFPE, Simon Property Group, Warner Bros.